
Retail & Consumer Goods
Smarter Consumer Insights, Seamless Experiences, Powered by AI
Unlocking Retail Potential with AI
Success in today’s retail relies on understanding customers, anticipating needs, and delivering seamless experiences, not just great products.
At NCM, we harness the power of AI to help retailers and brands see patterns, make smarter decisions, and drive growth.
From optimizing store operations to personalizing customer journeys, our solutions turn data into actionable insights that deliver real value across the entire retail ecosystem.
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Costumer Flow Analysis
Through advanced Computer Vision, retailers can monitor:
-Customer flow in real time
- Entrances and exits
- Track how long visitors remain inside the store
Heatmaps highlight the most visited areas and reveal movement patterns, while dwell time analysis provides insights into customer engagement in specific zones.
By identifying daily and hourly traffic peaks, managers can better plan staff shifts and promotions.
In addition, automatic queue detection with instant alerts helps prevent long waiting times, ensuring smoother checkout operations and an improved shopping experience.
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Customer behavior analysis
Computer Vision enables anonymous tracking of customer journeys inside the store, fully compliant with GDPR.
It analyzes how shoppers interact with shelves and displays, measuring engagement with digital signage and promotional areas.
The system can even recognize which products are picked up or handled, providing valuable insight into buying intent.
By identifying low-engagement zones, retailers can redesign layouts to maximize visibility, optimize product placement, and improve overall shopping experience
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Safety & Loss Prevention
In store security is maximized by analyzing video streams in realtime to detect suspicious behaviors such as:
- theft attempts
- label removal
- unusual loitering in sensitive areas
The system automatically triggers alerts when unauthorized access to restricted zones is detected, ensuring rapid response from staff or security teams.
It also monitors emergency situations, recognizing falls, accidents, or dangerous crowding that could put customers at risk.
Furthermore, abandoned objects, such as unattended bags or items, are automatically identified, helping prevent hazards and ensuring a safer shopping environment for both customers and employees.
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Marketing & business intelligence
We can provide retailers with powerful analytics to better understand and engage their customers.
The system can segment visitors by demographic attributes such as age and gender across different time slots, enabling more accurate planning of targeted offers and promotions.
It measures the effectiveness of in-store campaigns by tracking how many customers interact with specific displays or areas.
Furthermore, promotion conversion rates can be analyzed, revealing not just how many people pass by a promotional area, but also how many actually make a purchase, offering valuable insights to refine marketing strategies and maximize ROI.
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Customer experience optimization
The in store experience is more interactive, seamless, and customer friendly.
Reactive digital signage adapts content in real time based on the audience in front of the screen, displaying personalized offers or relevant information.
Dynamic maps guide shoppers through the store, helping them quickly locate departments or products.
At checkout, waiting times are automatically monitored and displayed on screens, keeping customers informed and reducing perceived delays.
The system also detects overcrowded areas to maintain comfort, safety, and an enjoyable shopping environment.